EVENT

FALKEN to have a Booth at TOKYO AUTO SALON 2017

Jan 10, 2017

We are pleased to announce that we will have a FALKEN Booth at the upcoming TOKYO AUTO SALON 2017, which will be held from Friday, January 13 through Sunday, January 15 at Makuhari Messe in Chiba Prefecture.

The theme of this year's display booth will be "GROOOOVE - Have your tires got personality?-" The booth's highlights will include an interactive display corner where visitors can spin featured tires like records on a turntable to play back music and video contents that reflect each tire's unique personality. These audiovisual contents were produced by the famous VJ (Video Jockey*) HEART BOMB. In addition, the booth will also feature the FALKEN Motorsports Porsche 911 GT3 R (991) that competed in the 2016 24-h Race Nurburgring and a scale model of the race plane flown by ace pilot Yoshihide Muroya, whose Red Bull Air Race Team FALKEN has been sponsored by FALKEN since 2015. This year's display booth will enhance FALKEN's image as a youthful and energetic brand while promoting FALKEN's latest lineup of high-performance tires.
*A performer who combines music tracks with images or footage (similar to a DJ)